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Designed in Denmark

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Your style, your design – create something no one else has.

Design your own.

At alpha®, every product is more than just a bag — it’s a chance to express yourself. Choose your nation, add your number or name, and finish it with patches, charms, or other details that make it truly yours. From school days to big adventures, your customised design will always stand out.

Two suitcases, one red and one blue with a 'Norge' sticker, on a green surface.
7+ yearsSave 25%Design your own - Large BackpackPerson wearing a blue backpack with 'France' text and a matching blue hat, holding a phone on a solid blue background.
Sale price£86.25 GBP Regular price£115.00 GBP
(5.0)
3–7 yearsSave 20%Design your own - Medium BackpackDesign your own - Medium Backpack
Sale price£71.20 GBP Regular price£89.00 GBP
(5.0)
Sale price£35.00 GBP
(5.0)
7+ yearsSave 25%Design your own - Large BackpackPerson wearing a blue backpack with 'France' text and a matching blue hat, holding a phone on a solid blue background.
Sale price£86.25 GBP Regular price£115.00 GBP
(5.0)
3–7 yearsSave 20%Design your own - Medium BackpackDesign your own - Medium Backpack
Sale price£71.20 GBP Regular price£89.00 GBP
(5.0)
Sale price£35.00 GBP
(5.0)