MEET ISAAC.
"BECAUSE THEY LIKE ME".
Eight years old. Football lover. Guitar player. A boy with a big personality and a story worth sharing.
Isaac lives with Wolf-Hirschhorn syndrome, a rare genetic condition that makes everyday life more challenging. But there's so much more to Isaac than his diagnosis.
Isaac loves music, playing his guitar and cheering for Liverpool FC. He's happiest surrounded by the people he loves - his mum Melissa, dad Alan, sister Florence and brother Sonny.
Like any child, he has his own interests, his favourite things and his own way of expressing who he is.
And although life sometimes looks different for Isaac, the things that bring him happiness are wonderfully familiar.
Isaac lives with Wolf-Hirschhorn syndrome (WHS) and autism. Both bring challenges that affect his everyday life.
From walking and communicating to getting dressed and managing daily routines, many things require extra support. Isaac has also faced significant medical challenges, including heart surgery at just three years old.
His family is there through it all. The difficult days, the small victories and the moments that mean everything.
But Isaac's story isn't only about the challenges he faces. It's about the life he lives, the love surrounding him and the happiness he finds along the way.
"My struggles don't define me. My happiness does."
Like other children, Isaac wants to carry his own things. But because of his physical condition, traditional backpacks aren't a practical option for him.
That's where our collaboration began.
Together, we created a shoulder bag designed around Isaac's needs, with an adjustable crossbody strap that allows him to carry his belongings his own way. The result is more than a bag. It's something Isaac can call his own.
Created in just 500 pieces. 250 black and 250 red. This limited edition celebrates the boy who inspired it.
Wolf-Hirschhorn syndrome (WHS) is a rare genetic condition caused by missing genetic material from chromosome 4.
It can affect physical development, communication, learning and movement. Every person living with WHS experiences it differently, and many families face lifelong medical and everyday challenges.
By sharing Isaac's story, we hope to raise awareness, encourage understanding and remind families affected by WHS that they're not alone.
Because every child deserves to be seen for who they are.
This collaboration is about more than creating a product.
For every Isaac Shoulder Bag sold, €3 goes towards supporting families affected by Wolf-Hirschhorn syndrome.
It's our way of giving something back, raising awareness and celebrating a little boy who reminds us why individuality matters.
500 BAGS. TWO COLOURS. ONE SPECIAL STORY.
A limited-edition shoulder bag created with Isaac, celebrating individuality and helping make a difference.