Isaac x alpha

Q: What does the donation support?

For every shoulder bag sold, €3 is donated to support people living with WHS (Wolf-Hirschhorn Syndrome) and their families.

Q: Why do you support WHS?

This launch is created in close collaboration with Isaac , who lives with WHS himself. The product exists not only for its design and functionality, but also to give something back.

Q: Is the donation made regardless of how many bags are sold?

Yes. Whether few or many bags are sold, €3 per sold unit will be donated.

Q: Where do you ship?

we ship worldwide ! If for some reason your location is not supported at checkout, simply send us an email: info@alpha.shop. We will do everything we can to make it work. No alpha® child should miss out.

4.5/5 - Rated by families

ISAAC’S OWN LIMITED-EDITION SHOULDER BAG.

A bag inspired by Isaac. Made for kids to carry their essentials, their way.

ONLY 500 MADE · 250 BLACK · 250 RED

€3 from every purchase through Isaac supports WHS.

SHOP THE LIMITED EDITION

Read Isaac’s story →

A BAG WITH A STORY.

Isaac wanted to carry his own things, just like other kids. Traditional backpacks weren't right for him, so we created something different.

READ FULL STORY

Buy now. Pay later.

SMALL BAG. BIG INDEPENDENCE.

Isaac doesn't have collarbones, so a backpack's straps have nowhere to sit. These are built to carry weight across the body instead. No shoulder strain, no pressure points.

Cross-body strap, adjustable and fit all ages.

Water-Resistant Materials with Reinforced Construction

Fits iphone 17 Pro size, wallet, keys etc.

Black bag with red text and graphics on a white background

Two colourways, First Edition run

€3 from every bag goes to WHS.

Isaac earns commission on every sale

★★★★★ 4.5/5 - Rated by families

TWO COLOURS. ONE SPECIAL STORY.

Made for Isaac. Giving back to families like his.

A LITTLE BAG. A BIGGER PURPOSE.

Isaac lives with Wolf-Hirschhorn syndrome (WHS), a rare genetic condition. This collaboration is about more than creating a bag he loves. It's about celebrating individuality, raising awareness and supporting families affected by WHS.

Every purchase makes a difference.

€3 FROM EVERY QUALIFYING PURCHASE

👉 For every Isaac Shoulder Bag sold and every eligible alpha product purchased through Isaac's link, €3 goes towards supporting families affected by Wolf-Hirschhorn syndrome.

👉 The donation is included in the price, at no extra cost to you. Accessories are excluded.

Child holding a yellow backpack with England branding on a white background

Isaac already has his go-to alpha pieces. Here is what he actually uses, plus the option to build your own.

Isaac's favourites.

Design your own. Bags, bottles, and luggage are fully customisable today.

START DESIGNING

3–7 years

Sold out

Customise

Portugal Medium Backpack

$107.00 USD

3–7 years

Sold out

Customise

Nederland Medium Backpack

$107.00 USD

Sold out

Customise

England Cabin Luggage

$190.00 USD

3–7 years

Sold out

Customise

Portugal Medium Backpack

$107.00 USD

3–7 years

Sold out

Customise

Nederland Medium Backpack

$107.00 USD

Sold out

Customise

England Cabin Luggage

$190.00 USD

HOW IT WORKS

DESIGN THEIR ALPHA

Choose it. Personalise it. Make it theirs.

A collage of colorful luggage pieces on a bright blue background, including hard-sided suitcases in red, black, green, white, yellow, and blue, plus matching luggage tags with country names such as Brazil, Germany, Netherlands, and Japan.

DESIGN YOUR ALPHA

Choose your product, colour and personal details.

START designing

A child's hands are shown peeling a protective sticker off a bright red hard case. In the foreground, a blue hard case with 'NORGE' and a Norwegian flag patch is visible on a solid green background.

MAKE IT YOURS AT HOME

When it arrives, add the stickers, patch, keychains and other details to create their own look.

A young girl with blonde pigtails smiling while holding a bright yellow England football-themed backpack against a solid blue studio background.

READY TO GO

Their alpha is now completely their own. Ready for school, travel and everyday adventures.

LOVE FROM OUR COMMUNITY

kid travelling with shirt-shaped customised cabin luggage and large backpack

kid sitting on a alpha cabin sl benfica luggage

Two children wearing red Shirt Shaped backpacks labeled 'Danmark'

customised shirt-shaped cabin luggage with Lamine Yamal name on back by alpha

isaac presenting his large shirt-shaped backpack in red with portugal tribute to JOTA from portugal

kids walking to school with his shirt-shaped medium black backpack customised by alpha

Two children with cabin luggage in shirt-shape standing in a living room.

happy kid showing off his shirt-shaped customised cabin luggage with the name MBAPPE on the backside

isaac with customised shirt-shaped bottle and sleeve celebrating Jota

Child with a red cabin luggage and blue backpack standing in front of a Chelsea Football Club sign.

red bottle with sleeve shaped as a shirt on trip with two ghana boys

4.5/5 - Rated by families

Frequently asked questions

Donation, Delivery & Returns

Donation & purpose

What does the donation support?

For every shoulder bag sold, €3 is donated to support people living with WHS (Wolf-Hirschhorn Syndrome) and their families.

Why do you support WHS?

This launch is created in close collaboration with Isaac, who lives with WHS himself. The product exists not only for its design and functionality, but also to give something back.

Is the donation made regardless of how many bags are sold?

Yes. Whether few or many bags are sold, €3 per sold unit will be donated.

Is the donation included in the price?

Yes. The donation is included in the product price. No additional amount is added at checkout.

Delivery & RETURNS

Where do you ship?

we ship worldwide ! If for some reason your location is not supported at checkout, simply send us an email:

info@alpha.shop.

We will do everything we can to make it work. No alpha® child should miss out.

What address do I return the product(s) to?

Products shall be returned to our 3rd party warehouse:

Lindstrøm Lager ApS
Gefionsvej 20
3400 Hillerød
Denmark

Attention: alpha (Generation Hub)

What is your delivery time?

Delivery time depends on the type of product. We promised a delivery time of 5-12 days.

What is your return policy?

We believe in what we create. That’s why you have 60 days from delivery to make sure it feels right.

If you choose to return your product within this period, the return shipping fee will be deducted from the refund amount.

To qualify for a return:

• The item must be returned within 60 days of delivery.

• It must be complete, including all accessories and original components.

• It must not show signs of intentional damage.

Trying it. Packing it. Taking it on real-life journeys, that’s expected.

We simply ask that it is returned in overall good condition. The same standard we hold ourselves to when it leaves us.

500 MADE. TWO COLOURS. ONE SPECIAL STORY.SHOP ISAAC'S SHOULDER BAG

BE PART OF ISAAC'S STORY.

A limited-edition bag with a purpose. Made for individuality, everyday adventures and making a difference.

SHOP ISAAC'S SHOULDER BAG

Cart

TWO COLOURS. ONE SPECIAL STORY.

€3 FROM EVERY QUALIFYING PURCHASE

DESIGN THEIR ALPHA

Frequently asked questions