Start with the product that fits their everyday. 👇
DESIGN THEIR ALPHA
Choose it. Personalise it. Make it theirs.
MAKE IT YOURS AT HOME
When it arrives, add the stickers, patch, keychains and other details to create their own look.
READY TO GO
Their alpha is now completely their own. Ready for school, travel and everyday adventures.
LOVE FROM OUR COMMUNITY
4.5/5 - Rated by families
Five ways to create a look that feels completely their own.
MAKE IT THIERS
1
COLOUR
Choose from six signature alpha colours.
2
NATION PATCH
Choose their nation and switch the look whenever they want.
3
KEYCHAIN (only Bags)
Finish it with an extra detail that makes it feel personal.
4
STICKERS
Add a set of 3 stickers to build out their look.
5
PERSONALISATION
Add their number - and on Cabin Luggage, their name too.
DIFFERENT PRODUCT. DIFFERENT POSSIBILITIES.
Each alpha has its own personalisation options. Here's what's possible.
BACKPACKS
CABIN LUGGAGE
6 COLOURS
MAGNETIC PATCH
NATION STICKERS
KEYCHAIN
NAME PERSONALISATION
NUMBER PERSONALISATION
KIDS GET IT. PARENTS RATE IT.
CHANGE THE LOOK. NOT THE PRODUCT.
Swap their patch, change their number or add new accessories as their interests change.
✅ Change the look as their interests, teams and favourites change.
✅ Mix patches, keychains and nations stickers to create something new again and again.
✅ Refresh the style without needing to replace the whole product.
BUILT FOR MORE THAN LOOKS
Because the child chooses the design.
The parent still chooses the product.
PREMIUM MATERIALS
Made for everyday use, travel and everything in between.
SMART ORGANISATION
Thoughtful storage for the things they actually carry.
MADE FOR KIDS
Comfortable proportions and easy everyday handling.
60-DAY GUARANTEE
Use it properly. If it's not right, return it within 60 days.
Frequently asked questions
Airline baggage allowances vary. The alpha Cabin Luggage measures 52 × 39 × 24 cm, so we recommend checking your airline's current cabin-bag requirements before travelling.
Depending on the design, you can customise colour, magnetic patch, stickers, name and number.
Yes. Magnetic patches and removable stickers can be swapped so their alpha can evolve with them.
The product page shows exactly what is included with your selected design before you add it to cart.
Personalised orders require additional preparation time. Your estimated dispatch time is shown before checkout.
The luggage itself is covered by our 60-day satisfaction guarantee. Personalised name and number sticker sets cannot be returned.
