Buy now. Pay later.
Buy now. Pay later.
Buy now. Pay later.
Buy now. Pay later.
Buy now. Pay later.
Buy now. Pay later.
Buy now. Pay later.
Buy now. Pay later.
Buy now. Pay later.
Buy now. Pay later.
SMALL BAG. BIG INDEPENDENCE.
Isaac doesn't have collarbones, so a backpack's straps have nowhere to sit. These are built to carry weight across the body instead. No shoulder strain, no pressure points.
Cross-body strap, adjustable and fit all ages.
Water-Resistant Materials with Reinforced Construction
Fits iphone 17 Pro size, wallet, keys etc.

A LITTLE BAG. A BIGGER PURPOSE.
Isaac lives with Wolf-Hirschhorn syndrome (WHS), a rare genetic condition. This collaboration is about more than creating a bag he loves. It's about celebrating individuality, raising awareness and supporting families affected by WHS.
Every purchase makes a difference.
€3 FROM EVERY QUALIFYING PURCHASE
👉 For every Isaac Shoulder Bag sold and every eligible alpha product purchased through Isaac's link, €3 goes towards supporting families affected by Wolf-Hirschhorn syndrome.
👉 The donation is included in the price, at no extra cost to you. Accessories are excluded.
Isaac's favourites.
Design your own. Bags, bottles, and luggage are fully customisable today.
Frequently asked questions
Donation, Delivery & Returns
Donation & purpose
For every shoulder bag sold, £2.5 is donated to support people living with WHS (Wolf-Hirschhorn Syndrome) and their families.
This launch is created in close collaboration with Isaac, who lives with WHS himself. The product exists not only for its design and functionality, but also to give something back.
Yes. Whether few or many bags are sold, €3 per sold unit will be donated.
Yes. The donation is included in the product price. No additional amount is added at checkout.
Delivery & RETURNS
we ship worldwide ! If for some reason your location is not supported at checkout, simply send us an email:
info@alpha.shop.
We will do everything we can to make it work. No alpha® child should miss out.
Products shall be returned to our 3rd party warehouse:
Lindstrøm Lager ApS
Gefionsvej 20
3400 Hillerød
Denmark
Attention: alpha (Generation Hub)
Delivery time depends on the type of product. We promised a delivery time of 5-12 days.
We believe in what we create. That’s why you have 60 days from delivery to make sure it feels right.
If you choose to return your product within this period, the return shipping fee will be deducted from the refund amount.
To qualify for a return:
• The item must be returned within 60 days of delivery.
• It must be complete, including all accessories and original components.
• It must not show signs of intentional damage.
Trying it. Packing it. Taking it on real-life journeys, that’s expected.
We simply ask that it is returned in overall good condition. The same standard we hold ourselves to when it leaves us.



















