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Designed in Denmark

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Designed in Denmark

💙 BUY 2, SAVE 15% · BUY 3+, SAVE 20% 💙 Mix & match cabin luggage & backpacks. 💙 Automatically applied at checkout.

💙 BUY 2, SAVE 15% · BUY 3+, SAVE 20% 💙 Mix & match cabin luggage & backpacks. 💙 Automatically applied at checkout.

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Two colourways, First Edition run

£2.5 from every bag goes to WHS.

Isaac earns commission on every sale

Buy now. Pay later.

Buy now. Pay later.

Buy now. Pay later.

Buy now. Pay later.

Buy now. Pay later.

Buy now. Pay later.

Buy now. Pay later.

Buy now. Pay later.

Buy now. Pay later.

Buy now. Pay later.

Made for Isaac. Giving back to families like his.

A LITTLE BAG. A BIGGER PURPOSE.

Isaac lives with Wolf-Hirschhorn syndrome (WHS), a rare genetic condition. This collaboration is about more than creating a bag he loves. It's about celebrating individuality, raising awareness and supporting families affected by WHS.

Every purchase makes a difference.

€3 FROM EVERY QUALIFYING PURCHASE

👉 For every Isaac Shoulder Bag sold and every eligible alpha product purchased through Isaac's link, €3 goes towards supporting families affected by Wolf-Hirschhorn syndrome.

👉 The donation is included in the price, at no extra cost to you. Accessories are excluded.

love icon blue
Blue signature on a white background
love icon blue
Blue signature on a white background
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Blue signature on a white background
love icon blue
Blue signature on a white background
love icon blue
Blue signature on a white background
love icon blue
Blue signature on a white background
love icon blue
Blue signature on a white background
love icon blue
Blue signature on a white background
love icon blue
Blue signature on a white background
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Blue signature on a white background
Child holding a yellow backpack with England branding on a white background
Isaac already has his go-to alpha pieces. Here is what he actually uses, plus the option to build your own.

Isaac's favourites.

Design your own. Bags, bottles, and luggage are fully customisable today.

START DESIGNING
3–7 yearsPortugal Medium BackpackPortugal Medium Backpack by  alpha®
Sale price£89.00 GBP
3–7 yearsNederland Medium BackpackNederland Medium Backpackby  alpha®
Sale price£89.00 GBP
Sale price£169.00 GBP
3–7 yearsPortugal Medium BackpackPortugal Medium Backpack by  alpha®
Sale price£89.00 GBP
3–7 yearsNederland Medium BackpackNederland Medium Backpackby  alpha®
Sale price£89.00 GBP
Sale price£169.00 GBP

Frequently asked questions

Donation, Delivery & Returns

Donation & purpose

What does the donation support?

For every shoulder bag sold, £2.5 is donated to support people living with WHS (Wolf-Hirschhorn Syndrome) and their families.

Why do you support WHS?

This launch is created in close collaboration with Isaac, who lives with WHS himself. The product exists not only for its design and functionality, but also to give something back.

Is the donation made regardless of how many bags are sold?

Yes. Whether few or many bags are sold, €3 per sold unit will be donated.

Is the donation included in the price?

Yes. The donation is included in the product price. No additional amount is added at checkout.

Delivery & RETURNS

Where do you ship?

we ship worldwide ! If for some reason your location is not supported at checkout, simply send us an email:

info@alpha.shop.

We will do everything we can to make it work. No alpha® child should miss out.

What address do I return the product(s) to?

Products shall be returned to our 3rd party warehouse:

Lindstrøm Lager ApS
Gefionsvej 20
3400 Hillerød
Denmark

Attention: alpha (Generation Hub)

What is your delivery time?

Delivery time depends on the type of product. We promised a delivery time of 5-12 days.

What is your return policy?

We believe in what we create. That’s why you have 60 days from delivery to make sure it feels right.

If you choose to return your product within this period, the return shipping fee will be deducted from the refund amount.

To qualify for a return:

• The item must be returned within 60 days of delivery.

• It must be complete, including all accessories and original components.

• It must not show signs of intentional damage.

Trying it. Packing it. Taking it on real-life journeys, that’s expected.

We simply ask that it is returned in overall good condition. The same standard we hold ourselves to when it leaves us.